Dedicated to my friend TempleCloud, with whom I first finessed this thesis in a pub in Richmond.
In Season 2 of the Amazon Exclusive Clarkson’s Farm, the eponymous Jeremy Clarkson attempts to open a restaurant on his own land. He is ultimately successful, but only after extreme resistance from the local council.
But why was the council’s reaction so extreme?
Fortunately, Amazon included part of the Planning Permission Committee. As a result, we can point to the exact moment that secured the council’s opposition.
Rewind.
In Season 1, we watch as Jeremy and his entourage strive to make their Farm Shop a reality. During this process, Jeremy builds a network of local farmers.
These same farmers, and possibly some others, become the suppliers for his restaurant.
During the Planning Permission Committee, Jeremy refers to this group as a Co-Operative. It is here that the Local Council saw the Red Mist.
If Jeremy’s restaurant is successful, then his Co-Operative needs fewer subsidies from Westminster. This reduces the power of Westminster.
In addition, Jeremy is a famous man - both on social and legacy media. Thus, if his restaurant is successful, then other farmers might be inspired and try it for themselves.
Some will be successful. These will need fewer Westminster subsidies, further reducing the the power of Westminster.
Jeremy has several advantages over most farmers - wealth, fame and natural charisma.
The Council had to teach him a lesson.
It had to teach him that no-one may challenge the power of their masters in Westminster.
In the last episode of Season 2, the victory was to Jeremy.
I look forward to Season 3.